Colour is an important tool for our brand. It helps create cut-through, clarity, and a clear point of difference.
Teal and dark green are our primary colours. 50% of any brand communication we create should use teal and dark green.
The secondary palette is designed to provide creative flexibility. It should make up the remaining 50% in any brand communication we create.
2C2P’s primary typeface is Sohne Breit and it should be utilised extensively across all print
and digital applications. It is important to note that these type of pairings (see below). This
allows for clarity and a strong hierarchy for all communications.
In instances where Sohne Breit cannot be used, Roboto can be used as a substitute. For
optimal legibility and contrast, use bold and regular text styles.