Case Study

Style Theory


Style Theory is SEA’s largest circular fashion platform that offers the chance to build an Infinite Wardrobe of high-quality designer clothes and bags affordably, conveniently, and sustainably.

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Flexible Payment Options for Fashion-forward Shoppers

Founded in Singapore in 2016 by Raena Lim and Chris Halim, Style Theory counters today’s produce-buy-and-throw culture by encouraging its growing base of more than 200,000 fashion lovers to rent, shop, consign and restore preloved designer items.


The challenge


Style Theory revolutionized the fashion industry by giving preloved designer apparel a second lease of life. Designers items rented or sold at affordable prices fostered inclusivity as preloved designer bags and clothes are reloved and saved from entering landfills prematurely.

To match Style Theory’s wide appeal and ever-growing customer base, they wanted to offer payment options with high flexibility and choice.

Style Theory needed:

  • Flexible payment options that shoppers would love
  • Easy payment terms for fast, frictionless shopping
  • Shopify payment gateway integration


How we helped


Style Theory took up 2C2P’s Instalment Payment Plans solution, which helps merchants split larger-sized payments into pocket-friendly instalments. With the freedom to make multiple, interest-free payments, shoppers converted faster on high-ticket items. Moreover, fuss-free, simple payment terms - all stated upfront - ensured happy, returning customers for Style Theory.

2C2P’s Shopify payment gateway integration also allowed Style Theory to easily plug-and-play - and start accepting payments from customers in no time.

Leveraging 2C2P’s solutions allowed us to make luxury shopping accessible and affordable for a wider audience. Today, close to 20% of Style Theory’s online transactions are processed via 2C2P’s instalment payment features.

Style Theory Shop: Growth Team

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