SINGAPORE, 3 Dec 2020 - 2C2P, Southeast Asia’s leading payments platform, today announced the relocation of its Singapore head office to the centre of Singapore’s financial district. This move, along with an active talent recruitment and brand refresh, is part of the company’s repositioning to expand globally.
Since its move to Singapore in 2007, 2C2P has experienced tremendous growth, from a start-up to becoming a key regional player in the payments sector. Over the years, it has shifted from a small office space, to being amongst the first occupants in Singapore’s start-up epicentre Block 71, occupying a shophouse in the downtown area, and now moving to the primely-located 30 Raffles Place. The move accommodates a larger team, as 2C2P prepares to better serve and attract global clients across various sectors including e-commerce, consumer tech, and retail. This year, amidst the pandemic, the firm continued to grow its 400 member-strong global workforce across 10 markets. Its Singapore team has expanded by nearly 30%, with a slew of senior management hires.
"Singapore has been instrumental to our growth, due to its business-friendly and conducive investment environment. This has allowed us to focus on developing customer-centric solutions and increasing our reach by aggregating more players onto our platform," said Aung Kyaw Moe, Founder and CEO of 2C2P. "This strategic investment consolidates our position and prepares us for the next phase of growth."
2C2P also revealed a major rebranding initiative to create a more international and accessible look and feel. The redesigned website, launched the same day, provides improved client experience and creates more visibility for the brand’s portfolio of services. It also includes new branding elements such as a refreshed logo and contemporary colour palette.
“Our rebranding is timely as we continue our geographical and team expansion beyond Asia,” added Aung. “With an updated look and feel, we look to raise brand awareness, bring onboard more international clients and motivate our dedicated team.”
Earlier this year, 2C2P announced its investment arm to form strategic partnerships and investments in the payments and related sectors that would provide vertical integration and geographic expansion opportunities. These strategies will accelerate 2C2P’s growth trajectory in the years to come.