2C2P | Case Studies | Lazada Thailand Digital Goods

Case Study

Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia.

Lazada 2

Driving 1 Million Transactions in Mobile Topups for Lazada Thailand

The challenge

E-commerce platform Lazada saw a growth opportunity in the digital goods space, particularly during the global pandemic, where consumers were looking for seamless and secure ways to purchase mobile top-ups or make bill payments.

To retain its market-leading position as the ultimate choice for online shoppers, Lazada was on the lookout for a trustworthy payments solution partner who can provide multiple billers service with the single-point payment integration.

How we helped

2C2P’s Digital Bills, Goods and Service Solution helped to supercharge Lazada’s bills payment business, open up new digital goods categories, and through our domain expertise, also offer seamless payment experiences to its customers.

Lazada began the relationship with a Utilities Payment service in April 2020. A 25x year-on-year growth for the service opened up more avenues for collaboration. After introducing the mobile topup category, Lazada saw enormous demand for the service with over 1 million transactions logged in 2020.

At the same time, 2C2P’s seamless integration and workflow helped Lazada to smooth out back office complexities, provide transparency to money flows and a scalable growth solution.

2C2P is a trusted partner helping Lazada to gain a foothold in the mobile top-up and bill payment category. We’ve used their Digital Goods & Services solution to reach more than 200,000 monthly online transactions, helping us reach our goal of increasing orders and engagement on our platform.

Werapong Goo

COO, Lazada Thailand

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